CSR in Sport: Doing It Right

Aubrey Kent

There are very few significant outcomes an organization can achieve by itself. To do anything worthwhile, it is likely an organization will have to work with other organizations. Yet, establishing an interorganizational relationship is only part of the process. Being good at these relationships is what it is all about. Successfully managing those relationships is imperative for any modern organization and is thus referred to as the interorganizational imperative.

Open Access