Panel data of 2,243 regular season games for Football Bowl Subdivision teams during 2007-09 are used to examine the relationship between the extent of video coverage and stadium utilization. Results suggest that an advertising effect overwhelms a substitution effect generated by video coverage. After controlling for other variables, national video coverage has a significant and large positive impact on attendance as a percent-age of stadium capacity, but the magnitude of this effect decreases as temperatures rise. Local coverage has a small positive impact only when a temperature-coverage interaction variable is not included. Regional coverage has no impact on capacity utilization.