Case Studies in Sport Marketing

As the sport industry continues to grow, so does the need for innovative ways to market it.  More than just an understanding of basic marketing techniques, students need to know how to apply these techniques to real life situations. Case Studies in Sport Marketing introduces the case study method and the strategic sport marketing case analysis model, and then presents three structures of the sport industry:

Sport Performance Industry Segment

Sport Production Industry Segment

Sport Promotion Segment

Foundations of Exercise Psychology

Exercise is complex because it is integrally tied to our physical, psychological, and spiritual well being. It also includes diverse activities performed at various intensities, durations, and frequencies in a variety of settings by a broad spectrum of participants. Foundations of Exercise Psychology first introduces and defines exercise psychology and what it means to be an exercise psychologist, then presents the quality of life issues and dilemmas of physically active and inactive individuals.

Handbook of Research in Applied Sport and Exercise Psychology: International Perspectives

The explosion in sport and exercise psychology-related research over the last two decades has made it necessary to continuously reflect on the state of the art.  The Handbook of Research in Applied Sport and Exercise Psychology: International Perspectives does just that, presenting diverse applied issues and different areas of applied research in sport psychology.

Financing Sport eBook

The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry.

Financing Sport

The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry.

Enhancing Performance and Quality of Life Guide

The companion workbook to Enhancing Performance and Quality of Life provides in-depth activities and exercises to develop and practice the relevant skills and concepts that are defined in the textbook. This workbook addresses skills development separately for adults and youth. Adults can review, learn, and practice life skills presented in Part I on their own or with a counselor, at their own pace. Part II is focused on presenting and practicing life skills concepts to youth individually, or in a group setting.  

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Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching, eBook

Creating an efficient and effective athletic program is no small feat. Coaches and athletic program administrators face daily challenges regarding matters such as budgeting, marketing, travel administration, and risk management. This textbook provides an in-depth discussion of these and other specialized topics in coaching administration—making it the perfect fit for undergraduate and graduate courses.

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