Developing Successful Sport Marketing Plans eBook

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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognized author David K. Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy.

Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching eBook

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Coaches and athletic program administrators face a wide array of challenges as they attempt to ensure that their programs are efficient and effective. Difficult decisions are made on a daily basis regarding issues such as facility scheduling, fundraising, travel budgeting, and marketing. Their decisions concerning those and other matters determine a program’s current and future success.

You Haven't Taught Until They Have Learned

Not only was John Wooden a great basketball coach, he was a master teacher. In fact, he was a great coach because he was a master teacher. What Wooden has learned from others in the classroom and perfected on the practice court are fundamental principles of effective teaching, which are conveyed in You Haven’t Taught Until They Have Learned: John Wooden’s Teaching Principles and Practices. Co-author Swen Nater, one of Wooden’s former players at UCLA, provides insightful first-hand accounts on the many life lessons he learned from Wooden that he has applied to his life since becoming a teacher himself. Wooden’s principles conveyed by Nater and co-author Ronald Gallimore in this book can be studied and applied by teachers, coaches, parents, and anyone else who is responsible for, works with, or supervises others.

Ticket Operations and Sales Management in Sport

In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.

Sport, Race, and Ethnicity: Narratives of Difference and Diversity

This provocative collection brings together some of the leading historians, sociologists, political scientists, and cultural theorists on an ambitious range of topics dealing with sport, diversity and difference. The book is both diverse and inclusive, for it considered race, ethnicity and aboriginality in tandem; too often these themes are segmented into separate studies. The collection features vibrant examples from different eras, places and spaces - wherein co-themes like post-colonialism, gender and media representation are embedded.

Sport Imagery Questionnaire Manual

Imagery, in today's world of sport psychology, is as vital and fundamental a part of an athlete's mental game plan as the physical training required for conditioning. With a widespread embrace of such a philosophy comes new ways to analyze and measure its performance among athletes. In The Sport Imagery Questionnaire: Test Manual, authors Craig R. Hall, Diane E. Stevens, and Allan Paivio assess athletes' use of imagery by proposing and outlining a specifically designed evaluation of its effectiveness, the Sport Imagery Questionnaire (SIQ). The Sport Imagery Questionnaire: Test Manual is designed for sport psychologists, coaches, athletes, or anyone who seeks to understand or quantify the use of mental imagery in sport.

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