Law in Sport: Concepts and Cases eBook

The 4th edition of Law in Sport: Concepts and Cases uses up-to-date and specific case examples to illustrate laws that apply to sport-related conflict. Throughout this reader-friendly text, students will become familiar with the basics of tort, constitutional, and business law. The new edition includes updated chapters, as well as an entirely new section devoted to risk and disaster management, which covers terrorism, storms, and other unforeseen events. The book also presents detailed analyses of Title IX and NCAA contemporary litigation, and a thorough exploration of gender equity. Law in Sport is a must-read for students interested in pursuing a career in sport management.

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games eBook

*Please note that FiT eBooks cannot be downloaded.

This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experiences as the former vice president of the International Olympic Committee add incredible insight to the chapters on and examples from the Olympic Games.

The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experience as the former vice president of the International Olympic Committee adds incredible insight to the chapters on and examples from the Olympic Games.

The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

Fundraising for Sport and Athletics eBook

Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic fundraising program to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insight on how to evaluate a fundraising environment, assess the organization’s capabilities, and plan successful public events.

Developing Successful Sport Marketing Plans eBook

*Please note that FiT eBooks cannot be downloaded.

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognized author David K. Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy.

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