Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games eBook

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This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experiences as the former vice president of the International Olympic Committee add incredible insight to the chapters on and examples from the Olympic Games.

The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experience as the former vice president of the International Olympic Committee adds incredible insight to the chapters on and examples from the Olympic Games.

The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

Fundraising for Sport and Athletics eBook

Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic fundraising program to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insight on how to evaluate a fundraising environment, assess the organization’s capabilities, and plan successful public events.

Developing Successful Sport Marketing Plans eBook

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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognized author David K. Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy.

Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching eBook

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Coaches and athletic program administrators face a wide array of challenges as they attempt to ensure that their programs are efficient and effective. Difficult decisions are made on a daily basis regarding issues such as facility scheduling, fundraising, travel budgeting, and marketing. Their decisions concerning those and other matters determine a program’s current and future success.

You Haven't Taught Until They Have Learned

Not only was John Wooden a great basketball coach, he was a master teacher. In fact, he was a great coach because he was a master teacher. What Wooden has learned from others in the classroom and perfected on the practice court are fundamental principles of effective teaching, which are conveyed in You Haven’t Taught Until They Have Learned: John Wooden’s Teaching Principles and Practices. Co-author Swen Nater, one of Wooden’s former players at UCLA, provides insightful first-hand accounts on the many life lessons he learned from Wooden that he has applied to his life since becoming a teacher himself. Wooden’s principles conveyed by Nater and co-author Ronald Gallimore in this book can be studied and applied by teachers, coaches, parents, and anyone else who is responsible for, works with, or supervises others.

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