- Desk Copy Available:1
- Exam Copy Available:1
- Supplemental Teaching Tools Available:0
This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experience as the former vice president of the International Olympic Committee adds incredible insight to the chapters on and examples from the Olympic Games.
The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.