Practice Development in Sport and Performance Psychology

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Practice Development in Sport and Performance Psychology is a practical guide with a step-by-step process for establishing and maintaining a consulting practice for today's sport and performance psychology professionals.

Editor Jim Taylor and a talented team of authors provide a foundation of knowledge and skills necessary to establish and maintain a consulting practice and explore the gamut of issues including understanding the progression of professional development, creating a performance model, writing a business plan, using social media, and much more.

Each chapter includes a summary and exercises to review and further explore relevant topics covered in the book.

Table of Contents
Foreword
Kate F. Hays vii
Part I: Designing 1
Chapter 1 So You Want to Be a Sport and
Performance Psychology Consultant? Laying the Foundation of Your Consulting Business
Jim Taylor and Barbara Walker 3
Chapter 2 What’s Your “Thing”? Creating Your Unique Value Proposition
Jim Taylor and Tim Herzog 21
Chapter 3 Is That Right? The Ethics of a
Consulting Business
Edward F. Etzel, Jack C. Watson II,
Raymond Prior, and Jim Taylor 37
Part II: Building 57
Chapter 4 Now What Do You Do? How to Develop Your Consulting Business
Angus Mugford, David Hesse,
Taryn Morgan, and Jim Taylor 59
Chapter 5 What’s the Plan, Man? Writing Your Business Plan
Glenn Pfenninger and Jim Taylor 81
Chapter 6 What Are You Selling? Branding and Marketing Your Consulting Business
Jackie Reau and Jim Taylor 105
Chapter 7 Do You Need Help? Building Your Support Team and Alliances
Erika Carlson and Alison Rhodius 125
Part III: Expanding 141
Chapter 8 Do You Have a Watering Can?
Cultivating Your Clients
Charles A. Maher and Jim Taylor 143
Chapter 9 Are You Online? Leveraging Social Media
Michele Kerulis and Carrie Cheadle 161
Chapter 10 Can You See? Your Vision for Your Future
Jim Taylor and Kay Porter 189
Index 199
About the Editor 201
About the Authors 203

From the Foreword

“This book is both informative and practical. Two particular aspects are especially worth commending because they ground us in the lessons of the past, the current state of our field, and its certain future. First, though often relegated to the latter parts of a book as an afterthought, the chapter on ethics is placed front and center. Ethics should indeed be the starting point of any consulting business. Second, technology is the future of sport and performance psychology consulting. Appropriately located in the latter part of the book, but certainly critical to our work in the 21st century, is a chapter on consulting in the age of electronic and social media. “How do you get to Carnegie Hall?” the old joke goes. Practice, practice, practice.”
–Kate F. Hays, Ph.D., CC-AASP, The Performing Edge

"Synopsis: Jim Taylor, PhD, is internationally recognized for his work in the psychology of performance in business, sport, and parenting. He has been a consultant to and has provided individual and group training to executives and businesses throughout the North and South America, Europe, the Middle East, and Asia. In Practice Development in Sport and Performance Psychology, Taylor presented a practical guide with a step-by-step process for establishing and maintaining a consulting practice for today's sport and performance psychology professionals. Editor Jim Taylor and a talented team of authors provide a foundation of knowledge and skills necessary to establish and maintain a consulting practice and explore the gamut of issues including understanding the progression of professional development, creating a performance model, writing a business plan, using social media, and much more. Each chapter includes a summary and exercises to review and further explore relevant topics covered in Practice Development in Sport and Performance Psychology.

Critique: Deftly organized into three major sections (Designing; Building; Expanding), Practice Development in Sport and Performance Psychology is comprised of ten erudite and informative articles by experts. The result is a seminal work of impressive scholarship and scope, making Practice Development in Sport and Performance Psychology very highly recommended for personal, professional, community, and academic library Sports & Athletics reference collections and supplemental studies reading lists."

The Sports Shelf
Midwest Book Review
http://www.midwestbookreview.com