Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching eBook

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Coaches and athletic program administrators face a wide array of challenges as they attempt to ensure that their programs are efficient and effective. Difficult decisions are made on a daily basis regarding issues such as facility scheduling, fundraising, travel budgeting, and marketing. Their decisions concerning those and other matters determine a program’s current and future success.

The Administrative Side of Coaching: Applying Business Concepts to Athletic Program Administration and Coaching, 2nd Edition , guides future practitioners and current professionals in adapting the tools utilized by today’s top business managers to assist them in meeting the demands they face on a daily basis.

In developing the second edition of this text, author Dr. Richard Leonard, a former coach himself at the collegiate level, updated the concepts of coaching administration to include the most recent business models and applied those theories to the professions of coaching and athletic program administration. While the foundational information from the widely adopted first edition remains intact, this new edition of The Administrative Side of Coaching offers a greater focus on practical application of coaching administration. Updates include

  • new chapter designs,
  • contemporary support references,
  • additional administrative philosophies, and
  • a more comprehensive coverage of the individual topics of coaching administration.

Ancillary materials available to instructors who adopt this textbook include a PowerPoint file with summaries, key terms, discussion questions, and application exercises from each chapter; an instructor’s supplement; and suggested term projects.

Table of Contents
PREFACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IX
SECTION I: Management Concepts for Coaches
CHAPTER 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Program Planning for Coaches
CHAPTER 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Personal and Athletic Program Organization
CHAPTER 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Human Resource Management for Coaches and Athletic Administrators
CHAPTER 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Leadership and Coaching
CHAPTER 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
Managerial Control and Coaching
SECTION II: Internal Program Administration
CHAPTER 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
Budgeting and Travel Administration
Section III: Marketing Concepts
CHAPTER 7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
Marketing Fundamentals for Coaches
CHAPTER 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
Athletic Program Promotion and Marketing Communication
CHAPTER 9 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
Public Relations for Coaches
Section IV: External Program Administration
and Other Business Applications
CHAPTER 10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
Athletic Program Fundraising
CHAPTER 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Fundamentals of Risk Management for Coaches