The sport marketing environment has become global, and nationalism has little place in such an environment. Terms such as foreign sponsorship and American events are misnomers. Many modern businesses have multinational operations, and many events are seen and marketed worldwide. Players on American teams hail from a variety of nations other than the United States. Sport events have truly become international, and thus the discarding of obsolete and limiting terms such as foreign sponsorship and American (or that of any other nation) event will provide marketers with the portential for greater success in attratcting sponsorships for the events scheduled for either domestic or international locations.