Donations: Are They Affected by a Football Championship?

Clay Daughtrey
David Stotlar

The value of collegiate athletics, within higher education, is frequently debated, and has spawned numerous research projects. These studies have systematically neglected nondivision 1-A teams in football championships. This study was designed to fill that void and analyze the impact of a NCAA football championship on donations to the university and to the athletic department donations and donations to the university and to the athletic department.