Fundraising for Sport and Athletics

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Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic program fundraising to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insight on how to evaluate a fundraising environment, assess the organization’s capabilities, and plan successful public events.

Divided into two sections, Section I details how to plan, design, and execute a fundraising program, including the assembly of a fundraising department, board of directors, and volunteer base. Section II provides a wide-ranging look at the execution of specific fundraisers, such as golf tournaments, dream auctions, car washes, booster programs, and construction dedications. This section concludes with the step-by-step management and operation of a summer instructional sports camp fundraiser.

Acknowledgements

Preface

SECTION I: THE ADMINSITRATION OF FUNDRAISING PROGRAMS

Chapter 1 Introduction to Fundraising

Chapter 2 Fundraising Program Planning

Chapter 3 Fundraising Program Organization

Chapter 4 Assembling an Effective Fundraising Department

Chapter 5 Development of a Fundraising Board of Directors and Volunteers

Chapter 6 Marketing for Fundraising Programs

Chapter 7 Fundraising for Control and Evaluation

SECTION II: FUNDRAISING EVENTS, ACTIVITIES, AND PROGRAMS

Chapter 8 Fundraising Events and Activities

Chapter 9 Fundraising Programs

Chapter 10 Summer Instructional Spots Camp Fundraisers

References

Appendices

Index

About the Author

Fundraising for Sport and Athletics is insightful and a much needed resource for today’s sport professional. Dr. Leonard’s text provides state-of-the-art information in a subject area that is critical for the success of any sport manager.”

— Dr. Tim Rice, National Faculty Member, United States Sports Academy