Nancy L. Lough, PhD, is a professor in UNLV’s College of Education where she also serves as director of marketing. Her areas of expertise include sport marketing and sponsorship, development of women leaders, and gender equity and Title IX in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico. Recently, Dr. Lough served as editor of Sport Marketing Quarterly and the Journal of Contemporary Athletics, as well as the director of the Center for Sport Education Leadership at UNLV. Currently she is president of the Sport Marketing Association and a Coalition on Intercollegiate Athletics (COIA) representative, which serves as a voice for NCAA Division I faculty senates on issues in college sport. Additionally, Dr. Lough is an executive board member of the UNLV Women of Excellence, which works to raise funds for women’s sport; member of the Women’s Council; dean’s advisory council; and president’s advisory council. Dr. Lough also serves as an advisory board member for the Penn State Center for Sports Business & Research and UNLV PGA Management program. She has been quoted extensively in media via outlets such as the LA Times, Wall Street Journal, Canada’s Globe & Mail, Toronto Star, and the Sports Business Journal.