Principles of Sport Administration eBook

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Athletic program administrators have a tremendous influence on the success of their organizations. They must construct viable program plans; oversee budgeting, marketing, and fundraising efforts; and effectively manage employees. These concepts and many more are covered in Principles of Sport Administration, an indispensable guide by Richard Leonard for any aspiring athletic program administrator or coach. Chapters are grouped into four sections covering key areas of responsibility for administrators.

  • Section I focuses on management concepts such as program planning, managerial controls, and human resource management.
  • Section II focuses on various budgeting methods and travel administration.
  • Section III explores marketing concepts, program promotion, and public relations.
  • Section IV covers external administration aspects including fundraising, risk management, and ethics.

Contents

Acknowledgments vii
Preface ix
SECTION I: MaNagEMENT CONCEpTS fOr aThlETIC prOgraM adMINISTraTOrS
Chapter    1 Program Planning for Athletic Program Administrators 3
Chapter    2 Personal and Athletic Program Organization 21
Chapter    3 Human Resource Management for Athletic Programs 45
Chapter    4 Leadership in Athletic Program Administration 69
Chapter    5 Managerial Control for Athletic Program Administrators 85
SECTION II:  INTErNal prOgraM adMINISTraTION
Chapter    6 Budgeting and Travel Administration 99
SECTION III:  MarkETINg CONCEpTS fOr aThlETIC prOgraM adMINISTraTOrS

Chapter    7 Marketing Fundamentals for Athletic Administrators . . 117
Chapter    8 Athletic Program Promotion and Marketing Communication . . 143
Chapter    9 Public Relations for Athletic Programs .  .  .  .  .  .  . .. 157
SECTION IV:  ExTErNal prOgraM adMINISTraTION aNd OThEr BuSINESS applICaTIONS
Chapter    10 Athletic Program Fundraising 175
Chapter    11 Fundamentals of Risk Management for Athletic Program Administrators  .  211
Chapter    12 Strategic Management for Athletic Program Administrators  225
Chapter    13 Ethics and Athletic Program Administration . . . . . . . 247
Chapter     14 Summer Instructional Sports Camps .   .   .   .   .   .   . 257
References . . . . . . .   289
Appendices . . .  .  . ................303
Index   . . . . . . . . . . 327
About the Author 343