Simon Chadwick is a professor and chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and Director of the Centre for the International Business of Sport (CIBS). Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing, and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behavior, the Olympic Games, the Indian Premier League, and Grand Slam tennis tournaments.
Chadwick, who previously worked at the University of London and the University of Leeds, is the editor of Sport, Business and Management: An International Journal, is a former editor of the International Journal of Sports Marketing and Sponsorship (he continues to serve as an editorial board member for several other sport journals), and has authored and published more than 500 articles, conference papers, and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review, and Sport Marketing Quarterly. In addition to this book, Chadwick has also recently co-edited Managing Football: An International Perspective (Elsevier). He has also been co-editor of The Business of Sport Management and The Marketing of Sport (Financial Times Prentice Hall), and International Cases in the Business of Sport (ElsevierAlongside his books, Chadwick has created a sport marketing talk series for Henry Stewart Publishing and is editor of a sport marketing book series for Butterworth-Heinemann.
Chadwick is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Among his other research and consultancy activities, Chadwick has worked with numerous organizations involved in sport including Master- Card, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, Tottenham Hotspur, Sport Business Group, The Economist, and the British Council. He sits on the advisory board of StreetGames (an organization which takes sport to disadvantaged communities), and is a close collaborator with or advisor for various organizations in sport, ranging from teams, clubs, and governing bodies through to commercial partners, broadcasters, and government ministries.
Chadwick’s views on sport are regularly covered by the media; he has been quoted more than 4,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, The Economist, Der Spiegel, El Pais, Le Monde, and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky, and CCTV.