Articles in this issue:

  • Michael Candelaria

    advertising advertising signage Turnstile Adsleeves ....Read more

  • Hal Hansen
    Roger Gauthier

    3,019 spectators attending six PGA golf tournaments rated the relative importance of 27 reasons to attend on a 5-point Likert scale; spectators provided three phrases describing their thoughts of the event and they completed demographic data categories.Read more

  • Nigel K. LI. Pope
    Kevin E. Voges

     This article examines evaluation of corporate sports sponsorship. The sample consisted of 16 sponsors of motor sport in Australia and established the length of agreements, the sponsorship mechanisms used, the objectives set, and the forms of evaluation ...Read more

  • David Shilbury

    This article examines the growth and development of the Australian National Basketball League (NBL). The league was established in 1979 and has grown to become the only true national sporting league in Australia. Specifically, this article examines the growth of attendance and ticket sales during the period since inception. Ticket sales and stadium capacity are considered in light of Mullin's (1985) Attendance Frequency Escalator theory.Read more

  • Ming Li

    Cooperation among three concerned groups a) the public sector, b) the franchise, and c) the private sector (local community and businesses), has become one of the crucial issues in sports facility financing. This paper attempts to discuss a conceptual model of a trpartite approach to sports facility financing among these three groups. The discussion proceeds in two parts: a)a detailed rationale for the tripartite cooperation and b) a speculation of the responsibility of these three individual constituents in sports facility financing. This study concludes that cooperation of these parties...Read more