Sports Entrepreneurship: Theory and Practice

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Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.

Editors Dorene Ciletti and Simon Chadwick have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organizations, associations, and sport-related products from the US, Australia, Europe, and India.

Contents

ACKNOWLEDGMENTS  • vii

PREFACE  • ix
CHAPTER 1 1
Sports Entrepreneurship: A Theoretical Approach
Dorene Ciletti
CHAPTER 2 15
Building an Entrepreneurial Sports Empire: The Case of Red Bull
Nicholas Burton, Simon Chadwick, and Samantha Gorse
CHAPTER 3 27
Doing Good While Doing Well in Sports: Sports Entrepreneurs and Social Impact
Kenneth L. Shropshire
CHAPTER 4 35
Sports Entrepreneurship: The Case of the Indian Premier League
David Hoyt and George Foster
CHAPTER 5 51
Get Fit with the Grizzlies: Application of Entrepreneurship in Sport Sponsorship
Richard L. Irwin, Carol Irwin, and Joris Drayer
CHAPTER 6 65
Entrepreneurial Market Leaders: Australian Football League Expansion Through New Team Development
Heath McDonald and Constantino Stavros
CHAPTER 7 81
Bridge, Gate Keeper, Negotiator: The Sports Agent as Entrepreneur
Anna Semens
CHAPTER 8 97
Entrepreneurship in Sports Broadcasting
Rodoula H. Tsiotsou
CHAPTER 9 121
The College Sport Research Institute: Where Theory and Practice Lead to Action
Richard M. Southall, Mark S. Nagel, and Deborah J. Southall
CHAPTER 10 135
Entrepreneurial Price Lining Strategy in Sports
Conway Lackman, Dorene Ciletti, John Lanasa, and Maryellen Kelly
CHAPTER 11 145
Entrepreneurs, Organizations, and the Sport Marketplace: Subjects in Search of Historians
Stephen Hardy
CHAPTER 12 167
NWCA Entrepreneurial Model:A Proactive Approach to Program Eliminations
Coyte Cooper
CHAPTER 13 179
Tennis Player Longevity at the Top   of the ATP and WTA World Rankings
Carlos Pestana Barros and Mário Teixeira

INDEX  • 195

ABOUT THE EDITORS  • 203

ABOUT THE AUTHORS  • 205