Sports Marketing and the Internet: It's a Whole New Ball Game

Lynn R. Kahle
Carla Meeske

This special issue of Sport Marketing Quarterly describes several aspects of the Internet. It has quickly grown in importance as a medium of the future. Many features of the Internet fit well with characteristics of sport business. Both big business and small clusters of sports participants can benefit from the Internet. Papers in the special issue explore business viability of the Internet, aspects of consumers and consumer behavior, business strategy, and characteristics of new media.