Sport Management

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experience as the former vice president of the International Olympic Committee adds incredible insight to the chapters on and examples from the Olympic Games.

The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

Fundraising for Sport and Athletics eBook

Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic fundraising program to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insight on how to evaluate a fundraising environment, assess the organization’s capabilities, and plan successful public events.

Developing Successful Sport Marketing Plans eBook

*Please note that FiT eBooks cannot be downloaded.

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognized author David K. Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy.

Ticket Operations and Sales Management in Sport

In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.

Sport Facility Management: Organizing Events and Mitigating Risks

This fully revised and expanded second edition is an ideal text for students in sport facility and event management courses as well as an invaluable reference for managers and industry professionals. Written by a team of recognized scholars in the sport management field, Sport Facility Management: Organizing Events and Mitigating Risks, 2nd Edition provides readers with both the theoretical foundations and practical applications for understanding the sporting event industry.

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