Sport Marketing

Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Developing Successful Sport Marketing Plans eBook

*Please note that FiT eBooks cannot be downloaded.

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognized author David K. Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy.

Fundamentals of Sport Marketing

Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the fourth edition of this text once again raises that standard. Based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry, the fourth edition of Fundamentals of Sport Marketing is the most current, contemporary, and indispensable book available on sport marketing.

Damien Clement

Dr. Clement joined the West Virginia University Sport and Exercise Psychology and Athletic Training programs as an Assistant Professor in 2008. He teaches undergraduate sport and exercise psychology courses and graduate athletic training courses. Dr. Clement is currently a Certified Athletic Trainer, a National Certified Counselor as well as an Association for Applied Sport Psychology Certified Consultant. Dr. Clement’s research interests span both Sport and Exercise Psychology and Athletic Training.

Kim Cameon

Professional experience includes non-profit fundraising and event planning as well as marketing, public relations and communications experience within private industry. Currently, Cameon serves as program coordinator with WVU College of Physical Activity & Sport Sciences, and oversees alumni relations program initiatives and public relations-related strategic goals and objectives. Daily responsibilities include alumni relations, development, publications, presentations, event planning and serving as media liaison. She has extensive familiarity in higher education.

Developing Successful Sport Marketing Plans

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognized author David K. Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy.

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