Yoseph Mamo
Kwame J. A. Agyemang
and Damon P. S. Andrew

While the burgeoning research on corporate social responsibility (CSR) indicates the importance of tracking the interest of external stakeholders to obtain societal goals, insight into what types of CSR activities contribute to social outcomes remain scarce. As such, the purpose of this study was to identify the relevant dimensions of CSR that can enhance the social outcomes of one specific group of external stakeholders (i.e., sport fans). Data were collected from US sports fans (n = 312) over the course of two weeks. The present research indicates that fans gain more excitement and...Read more

Dan Covell

In May 2005, Jon Goode, Director of Corporate Communications for the Lowell (Massachusetts) Spinners, the Class A New York-Penn League affiliate of Major League Baseball’s Boston Red Sox, was taking part in a literacy program visit at a third-grade class in nearby Andover. He asked an innocent question to get the class warmed up: How many of you play baseball? Many raised their hands. Goode then pointed to one boy and asked, “What team do you play for?” “The Yankees,” the boy said. “That’s cool,” said Goode, a dyed-in-the-wool Red Sox fan trying to present a façade of equanimity. Deadly...Read more