Ted Peetz
Lamar Reams

Sport marketing research has continued to evolve since the first issue of Sport Marketing Quarterly (SMQ) was published in 1992. While examining the content of academic publications in the field of sport marketing has occurred, an analysis of SMQ’s first 20 years of publication has not been conducted until now. In order to gain an understanding of sport marketing’s body of knowledge it is important to conduct analyses of the research the field produces (Pitts, 2002). The purpose of this study was to conduct a content analysis of SMQ from its inception in September 1992 (Volume 1, Issue 1)...Read more