Jerome Quarterman
Brenda G. Pitts
E. Newton Jackson
Kyoungtae Kim

This investigation was an assessment of data analysis statistical techniques used in Sport Marketing Quarterly (SMQ) from 1992 to 2004. In 159 quantitative data based articles reviewed, 360 uses of statistical data analysis techniques were identified. The techniques were classified by type of statistical data analysis method as descriptive statistics, parametric statistics, and nonparametric statistics. One half (50.00%) were used as descriptive statistics, 41.94% as parametric statistics, and less than one tenth (8.06%) as nonparametric statistics. Percentages and frequencies were the...Read more