Though most academic research on sports pricing finds that sports organizations price their tickets in the inelastic region of consumer demand, most events do not consist of several micro-events contested in different locations where the event participants are not known until days before the event occurs. The Division I Men’s College Basketball tournament offers a contrast to most sporting events because there are several micro-events occurring at different sites, and there is greater uncertainty regarding event quality because participating teams are unknown until just days before each...Read more
