Greg Greenhalgh
T. Christopher Greenwell

Sponsorship funding often represents a significant portion of a niche sport property’s operating capital. Considering professional niche sport properties often solicit the same corporations as mainstream professional sport properties, intercollegiate athletic departments, even arts or music festivals, professional niche sports must understand how their properties can effectively help potential partners achieve their corporate objectives. Therefore, the purpose of the current study was to identify the objectives sponsors deem important when evaluating professional niche sport sponsorship...Read more