Sales coaching has long been considered one of the most important activities influencing sales performance (Corcoran, Peterson, Baitch, & Barrett, 1995). Despite the importance of sales and sales coaching, limited academic or scholarly attention has been directed toward this topic in sport management. While the inclusion of sales-oriented coursework within sport management curricula appears to be on the rise, limited information has been made available on coaching/teaching methods. Similarly, little content has been published on how sport enterprises select, train, and retain sales...Read more
