Joris Drayer
David K. Stotlar
Richard L. Irwin

The secondary ticket market includes all ticket transactions where the seller is reselling previously purchased tickets and is not officially affiliated with the league or team associated with the event (Happel & Jennings, 2002). The secondary ticket market, which has grown to a $10-15 billion industry, presents challenges as well as new opportunities for team, event, and league management alike (De Atley, 2004; Fisher, 2005; Lacy, 2005; Stecklow, 2006). For instance, fraud has traditionally been one of the major flaws of the secondary ticket market with the image of “scalpers” selling...Read more