Articles in this issue:

  • Marlene Dixon

    Several catchy television commercials produced by the NCAA tout the thousands of college athletes who will not play professional sport. For the vast majority of college athletes, college participation will be the end of their com­petitive sport years, as meaningful adult sport participation in the US remains limited. The issue, however, starts much earlier. The vast majority of high school athletes will not play college sport, but will end their organized sport participa­tion at age 18 or so. Further, the vast majority of youth sport participants will not play high school sport, or even...Read more

  • Beth A. Cianfrone

    This past March, I purchased tickets to attend the PGA Tour’s Valspar Championship in Palm Harbor, Florida. While on Ticketmaster, I wondered out loud, “What is Val­spar and why are they sponsoring golf?” As a sport marketing researcher who has spent the last 11 years focused on under­standing how companies can be most effective in promoting their brands via advertising and sponsorships, I was curious about the title sponsorship. A fundamental desired outcome of sponsorships is brand awareness and I had no awareness of Valspar. The sponsorship was activated throughout the tournament—on...Read more

  • Eric MacIntosh

    Creating an Anti-hazing Value System: Changing the Cul­ture of Sport and Entertainment.  Participating in sport provides the opportunity for many positive outcomes and benefits, including taking part in increased physical activity, socializing, learning to work in a team environment and developing various athletic skills. However, there are also many negative aspects of sport par­ticipation to be leery of, including injury, harassment, and the topic of this article—hazing.Read more

  • Adam Cohen and Khalid Ballouli

    There are very few individuals in academia whom go their entire career without forming collaborations. These partnerships can develop for a variety of reasons. For some, it can happen out of necessity due to unwieldy research that requires more than one individual. For others, the alliance can form through mutual interest in a given topic. Others might aim to work with as many people as possible simply to maximize their output. Lastly, collaborations can emerge through non-academic reasons such as friendship or other bonding experiences.Read more