Articles in this issue:

• The Dual Roles of Trust and Risk in Sport Consumer Decision-Making in Social Commerce: An Information Adoption Model

  Weisheng Chiu

  Heetae Cho

  and Hui Mei Chua

  The purpose of this study was to understand consumers’ decision-making process based on the information adoption model (IAM). In addition, the trust-risk perspective was incorporated into the IAM to establish a more comprehensive framework to explore consumers’ purchase intention. The results found that consumers’ intention to purchase sporting goods was significantly predicted by the IAM and perceptions of trust and risk. Specifically, the relationships within the IAM were positive and significant, and both argument quality and source credibility affected information usefulness, which...Read more

• Managing Social Media Through Crisis: A Content Analysis of Instagram Posts Before and During the COVID-19 Pandemic

  Heather Kennedy

  Nataliya Bredikhina

  Grace Athanas-Linden

  Thilo Kunkel

  and Daniel C. Funk

  Examining shifts in sport organizations’ social media content from before to during the pandemic-induced stoppage of play provides insight into digital branding during crises. Drawing on consumer-based brand equity and the context, content, and process framework, we examined adjustments made to brand image portrayal on Instagram and corresponding consumer engagement during the lockdown for two sport organizations at different seasonality stages. Results highlight how the National Basketball Association (NBA), facing the loss of their core product, utilized a need-based adjustment, while...Read more

• Division I College Football Premium Seating: An Analysis of the Power Five and Group of Five, Clientele, and Luxury Suite Prices

  Kurt C. Mayer

  In Division I college football, sustainability concerns exist from the growing financial divide between the Power Five and Group of Five conferences. Athletic departments can become more financially viable through generation of additional attendance revenue in the higher priced area of premium seating, but little research has been conducted on the topic. As the first premium seating study across all of Division I, results indicated the Power Five and Group of Five did not significantly differ on their available premium seating options with luxury suites, club seats, and loge boxes. Also,...Read more

• An Examination of Consumer’s Brand Loyalty and Purchase Intention Toward Collaborations in the Sport Brand Footwear Industry

  Yoon Heo

  Zack P. Pedersen

  Antonio S. Williams

  and Kevin K. Byon

  Collaborations between sport footwear/apparel manufacturers and fashion icons (e.g., designers, musicians, celebrities) have become an integral marketing practice over the last decade. Although the number of footwear collaborations has continually grown across the industry, scholars have yet to evaluate the effects of such marketing practices. The focal aim of this study was to assess the impact of product collaborations on sport consumers who were familiar with sport shoe collaboration. A total of 345 respondents participated in an experimental study to test the effects of self-image...Read more

• How Changes in Team Performance Impact Team Identity

  Aaron C. Mansfield

  Elizabeth B. Delia

  Katherine R. N. Reifurth

  and Matthew Katz

  Despite a wealth of team identification research, little scholarship has focused on how considerable changes to a team’s performance may impact the meaning of the team identity (as such a meaning is understood/exposited by in-group members). To this end, we examined fans of a historically poor-performing team that had reversed course, becoming a winner. We conducted semi-structured interviews with supporters of Major League Baseball’s (MLB’s) Chicago Cubs to explore how the team’s 2016 World Series (i.e., championship) win had impacted supporters’ identification with the team. We noted two...Read more

• An Updated Overview of Research Published in Sport Marketing Quarterly (2012 to 2022): A Tri-Method Approach

  Erfan Moradi

  This article had two primary goals. The first goal was to update the previous study regarding the content analysis of Sport Marketing Quarterly (SMQ) by Peetz and Reams (2011). The second aim was to compare the prior review results by adding an in-depth analysis focusing on unique aspects by integrating three methods. Two hundred and seven articles published between 2012 and 2022 in SMQ were analyzed using bibliometric and content analysis and the paradigm funnel. The conceptual structure map of keywords is expressive of four clusters, while the co-citation analysis points to three. Media...Read more