As sport media communication has become intertwined with the frenetic pace of technology, the bywords have become global interconnectivity and versatility. Media Relations in Sport 5th edition examines the intersection and trajectory of emerging technology, platforms and trends with foundational principles of communication to prepare students and industry professionals alike with a nuanced understanding of the communication tools at their disposal that will allow them to keep pace with and succeed in a kinetic, competitive industry.
The fourth edition of Psychological Bases of Sport Injuries brings together a diverse and global collection of expert chapter authors to provide insight into the complex intersection of sport psychology and sport injury research.
Human resource management is a key component of business operations in any organization, and athletic programs are no exception. This textbook provides the framework and principles for undergraduate and graduate students to develop knowledge and understanding of human resource practices to ultimately plan and manage staff in an athletic program at any level of competition—from intramural collegiate to professional sports.
Regardless of physical talent, all dancers face struggles. The outcome depends largely on the dancer’s mindset. Authors Chelsea Butters Wooding and Ashley Coker-Cranney combine their similar backgrounds in dance with their expertise as mental performance consultants to cultivate an adaptive mindset and positive perspective to elevate a dancer’s performance as well as perspective.
Today's college student-athletes face a wide variety of stressors as they enter the increasingly demanding intercollegiate athletic environment. Counseling and Psychological Services for College Student-Athletes, Second Edition, weaves current research findings, practical examples, and best practices to provide undergraduate and graduate student readers with the necessary tools to effectively and ethically address these issues as future practitioners.
Globalization affects every industry today—including sport. Athletes from all over the world compete at regional, national, and international levels, making the sport industry more complex than it has ever been. Sport Governance in the Global Community addresses many of the issues that cause this complexity:
• International governance structures that shape sport throughout the world;
• The organization and development of both professional and amateur sports internationally;
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.
The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry.
Research—the systematic investigation of materials and sources to establish facts and reach new conclusions—is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility.
Creating an efficient and effective athletic program is no small feat. Coaches and athletic program administrators face daily challenges regarding matters such as budgeting, marketing, travel administration, and risk management. This textbook provides an in-depth discussion of these and other specialized topics in coaching administration—making it the perfect fit for undergraduate and graduate courses.