As sport media communication has become intertwined with the frenetic pace of technology, the bywords have become global interconnectivity and versatility. Media Relations in Sport 5th edition examines the intersection and trajectory of emerging technology, platforms and trends with foundational principles of communication to prepare students and industry professionals alike with a nuanced understanding of the communication tools at their disposal that will allow them to keep pace with and succeed in a kinetic, competitive industry.
Human resource management is one of the most important components of business operations in any organization, and sport and recreation programs are no exception. This textbook provides the framework and principles necessary for undergraduate and graduate students to develop, implement, and maintain the human resource strategies and practices that are essential in managing a sport, recreation or athletics program, from community and youth centers, to intramural collegiate and professional sports.
The fourth edition of Psychological Bases of Sport Injuries brings together a diverse and global collection of expert chapter authors to provide insight into the complex intersection of sport psychology and sport injury research.
Today's college student-athletes face a wide variety of stressors as they enter the increasingly demanding intercollegiate athletic environment. Counseling and Psychological Services for College Student-Athletes, Second Edition, weaves current research findings, practical examples, and best practices to provide undergraduate and graduate student readers with the necessary tools to effectively and ethically address these issues as future practitioners.
Globalization affects every industry today—including sport. Athletes from all over the world compete at regional, national, and international levels, making the sport industry more complex than it has ever been. Sport Governance in the Global Community addresses many of the issues that cause this complexity:
• International governance structures that shape sport throughout the world;
• The organization and development of both professional and amateur sports internationally;
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.
As the sport industry continues to grow, so does the need for innovative ways to market it. More than just an understanding of basic marketing techniques, students need to know how to apply these techniques to real life situations. Case Studies in Sport Marketing introduces the case study method and the strategic sport marketing case analysis model, and then presents three structures of the sport industry:
Sport Performance Industry Segment
Sport Production Industry Segment
Sport Promotion Segment
The expert practitioners in The Practice of Sport Psychology address a variety of issues and concerns and come from different backgrounds, institutes, and programs. Each practitioner perceives his or her work from a different perspective—clinical, health oriented, community oriented, feminist, social, practical—and each has developed unique methods of practice. However, all are similar in their intent to optimize mental and emotional conditions so that the athletes and teams with whom they work will meet their desired goals.
The explosion in sport and exercise psychology-related research over the last two decades has made it necessary to continuously reflect on the state of the art. The Handbook of Research in Applied Sport and Exercise Psychology: International Perspectives does just that, presenting diverse applied issues and different areas of applied research in sport psychology.
The Directory of Psychological Tests in the Sport and Exercise Sciences summarizes the 314 psychological scales, questionnaires, and inventories specific to sport and exercise settings that have been reported in more than 35 years of refereed, international scientific literature:
• Information gathered on 141 additional tests not previously cited.
• Contributions made by 510 test authors.
• Twenty chapters organized by psychological construct—e.g., exercise motivation, sport motivation, aggression, cognitive strategies, leadership, and anxiety.