As the sport industry continues to grow, so does the need for innovative ways to market it. More than just an understanding of basic marketing techniques, students need to know how to apply these techniques to real life situations. Case Studies in Sport Marketing introduces the case study method and the strategic sport marketing case analysis model, and then presents three structures of the sport industry:
Sport Performance Industry Segment
Sport Production Industry Segment
Sport Promotion Segment
The expert practitioners in The Practice of Sport Psychology address a variety of issues and concerns and come from different backgrounds, institutes, and programs. Each practitioner perceives his or her work from a different perspective—clinical, health oriented, community oriented, feminist, social, practical—and each has developed unique methods of practice. However, all are similar in their intent to optimize mental and emotional conditions so that the athletes and teams with whom they work will meet their desired goals.
The explosion in sport and exercise psychology-related research over the last two decades has made it necessary to continuously reflect on the state of the art. The Handbook of Research in Applied Sport and Exercise Psychology: International Perspectives does just that, presenting diverse applied issues and different areas of applied research in sport psychology.
The Directory of Psychological Tests in the Sport and Exercise Sciences summarizes the 314 psychological scales, questionnaires, and inventories specific to sport and exercise settings that have been reported in more than 35 years of refereed, international scientific literature:
• Information gathered on 141 additional tests not previously cited.
• Contributions made by 510 test authors.
• Twenty chapters organized by psychological construct—e.g., exercise motivation, sport motivation, aggression, cognitive strategies, leadership, and anxiety.
Exercising Your Way to Better Mental Health is the first book of its kind to reveal the link between physical fitness and mental health. Dr. Larry Leith, renowned execise scientist, discusses how participation in physical activities can help you: fight depression, alleviate stress and anxiety, and improve your overall mood and self concept.
Research—the systematic investigation of materials and sources to establish facts and reach new conclusions—is carried out for a variety of purposes and to achieve a variety of goals. For sport business industry, research is critical for developing strategies to effectively understand and manage the franchise, property, or facility.
The companion workbook to Enhancing Performance and Quality of Life provides in-depth activities and exercises to develop and practice the relevant skills and concepts that are defined in the textbook. This workbook addresses skills development separately for adults and youth. Adults can review, learn, and practice life skills presented in Part I on their own or with a counselor, at their own pace. Part II is focused on presenting and practicing life skills concepts to youth individually, or in a group setting.
Areas of expertise and advancements long recognized within the field of sport psychology have recently gained recognition for improving performance outside the realm of sport, in areas such as the performing arts, the armed services, and even enhancing one’s overall health and quality of life.
Creating an efficient and effective athletic program is no small feat. Coaches and athletic program administrators face daily challenges regarding matters such as budgeting, marketing, travel administration, and risk management. This textbook provides an in-depth discussion of these and other specialized topics in coaching administration—making it the perfect fit for undergraduate and graduate courses.
Acquiring sponsorship agreements that are a good fit for both the sport organization and the corporation is one of the most crucial and challenging aspects of a sport manager’s job. In Developing Successful Sport Sponsorship Plans, 5th Edition, readers will have at their disposal a practical, step-by-step guide to identifying, soliciting, obtaining, and implementing appropriate and lucrative sponsorship opportunities.