Group Dynamics in Sport

Group Dynamics in Sport, 5th edition, provides readers with the most current theories and practices of group dynamics in sport teams. In this updated edition, each chapter identifies and discusses key theoretical concepts of group dynamics and offers extensive and relevant examples that reinforce the principles covered. Topics include:

Every Count Matters Mindset Training for Dancers

Regardless of physical talent, all dancers face struggles. The outcome depends largely on the dancer’s mindset. Authors Chelsea Butters Wooding and Ashley Coker-Cranney combine their similar backgrounds in dance with their expertise as mental performance consultants to cultivate an adaptive mindset and positive perspective to elevate a dancer’s performance as well as perspective.

Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.