Regardless of physical talent, all dancers face struggles. The outcome depends largely on the dancer’s mindset. Authors Chelsea Butters Wooding and Ashley Coker-Cranney combine their similar backgrounds in dance with their expertise as mental performance consultants to cultivate an adaptive mindset and positive perspective to elevate a dancer’s performance as well as perspective.
The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.