Media Relations in Sport

Fifth Edition

Any student interested in a career in sports media must learn a distinct set of essential skills—how to interview, how to effectively create and distribute content, and how to deal with communications problems that industry professionals possess and are expected to use with relative speed and ease, given the pace and global reach of web-based media. This new edition of Media Relations in Sport examines the intersection and trajectory of emerging technology, platforms, and trends with foundational principles of sport media communication, such as event management, publicity campaigns, ethics, regulations, and the law, which are not only relevant but essential knowledge for sports media professionals, where news travels the world at the speed of a tweet. Media Relations in Sport 5th Edition prepares graduate and undergraduate students with a nuanced understanding of the concepts, the industry as a whole, and the technology at their disposal to skillfully communicate with a global audience in a kinetic and highly competitive industry.