Excerpt: "It is with both emotion and excitement that I address this note to the readership and editorial staff of Sport Marketing Quarterly (SMQ). As I humbly begin my tenure as SMQ editor, my first order of business is to acknowledge the trust bestowed on me by the previous Editor Stephen Shapiro, the leadership of the Sport Marketing Association, and the journal publisher, FiT Publishing, by affording me the opportunity to assume this important role. I promise to serve the journal, its readership, publisher, and editorial board with distinction."