Since receiving my doctorate 35 years ago, I have consistently straddled the line between academic and practitioner—in fact, I coined the term pracademic to describe myself. As a pracademic, my research, publishing, and experiential learning activities in the classroom were always focused on the sport industry—and primarily the pro sports segment. I left academia twice to work full time as a practitioner—first as an executive in a sport marketing agency and later with the National Basketball Association (NBA). I have also maintained a consulting practice for the past 12 years working with a variety of professional sport organizations and specializing in revenue enhancement and organizational chemistry.