eBook

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This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experiences as the former vice...


Paperback

This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experience as the former vice president of the International Olympic Committee adds incredible insight to the...


eBook

Today more than ever, fundraising is a crucial necessity for sport and athletics at all levels. Fundraising for Sport and Athletics presents a dynamic blend of fundraising theory and practice that will take the reader from the administrative aspects of conceptualizing, developing, and implementing athletic fundraising program to the actual operation of an assortment of straightforward and complex fundraisers. Written for administrators, coaches, and sport management students, this book will provide insight on how to evaluate a fundraising environment, assess the organization’s capabilities, and plan successful public events.


eBook

*Please note that FiT eBooks cannot be downloaded.

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with...


Paperback

Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media.

Given...


eBook

*Please note that FiT eBooks cannot be downloaded.

Coaches and athletic program administrators face a wide array of challenges as they attempt to ensure that their programs are efficient and effective. Difficult decisions are made on a daily basis regarding issues such as...


Second Edition | Paperback

Training Professionals in the Practice of Sport Psychology provides a detailed look at all facets of the educa­tion process from training requirements to certification to developing a mental training program. Intended for those seeking to become sport psychology professionals, and unlike any other counseling text, this book supplies students with the information, tools, and essential pre­paratory steps needed to become a fully certified sport psychologist.


Paperback

Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective.


Paperback

This provocative collection brings together some of the leading historians, sociologists, political scientists, and cultural theorists on an ambitious range of topics dealing with sport, diversity and difference. The book is both diverse and inclusive, for it considered race, ethnicity and aboriginality in tandem; too often these themes are segmented into separate studies. The collection features vibrant examples from different eras, places and spaces - wherein co-themes like post-colonialism, gender and media representation are embedded.

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