Developing Successful Social Media Plans in Sport Organizations

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Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a result, sport organization personnel have been faced with the challenge of both integrating and optimizing social media.

Given the rapid proliferation of social media into sport, organizational approaches are varied. Authors Jimmy Sanderson and Christopher Yandle fill the need for a central resource that can link practical examples with academic research to provide a compelling overview for developing successful social media plans for sport organizations.

The content within the book will be beneficial to industry professionals as well as be a useful classroom resource for sport management and sport communication faculty and students. As an additional resource, the text also includes case studies and input from athletic administrators, coaches, and athletes.

Chapter 1: Why Sport Organizations Need a Social Media Plan
Chapter 2: Developing a Comprehensive Plan
Chapter 3: Social Media Use by Coaches and Administrators
Chapter 4: Social Media Use by Athletes
Chapter 5: Social Media Issues and Challenges
Chapter 6: Implementing and Managing the Plan
Chapter 7: Measuring the Success of the Plan

Midwest Book Review: The Sports Shelf

Developing Successful Social Media Plans in Sport Organizations combines useful examples and academic research to recommend ways to integrate social media into sport organizations. Ideal for sport management and sport communication professionals, faculty, and students, Developing Successful Social Media Plans in Sport Organizations addresses far-reaching concerns; the use of social media by athletes, coaches, and administrators; tools for measuring the success of one's plan; and more. "As users become more familiar with the norms and expectations for using social media (e.g., not sharing every feeling/thought, avoiding problematic language, using social media purposefully and to achieve goals), this can help correct problematic behavior (e.g., getting into arguments with fans/other players, posting insensitive comments that may have racial and/or homophobic overtones). To be sure, there will continue to be incidents, but education (something we discuss in more detail later) can be helpful in minimizing these occurrences." Developing Successful Social Media Plans in Sport Organizations is potentially a consumable book, as it includes chapter questions with blank lines that allow the reader to fill in their answer, but it can also be used as an excellent reference text or self-teaching tool. Highly recommended, given today's increasingly social media-saturated world.

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Snippets with Professor @Jimmy_Sanderson of Clemson