Midwest Book Review: The Sports Shelf

Developing Successful Social Media Plans in Sport Organizations combines useful examples and academic research to recommend ways to integrate social media into sport organizations. Ideal for sport management and sport communication professionals, faculty, and students, Developing Successful Social Media Plans in Sport Organizations addresses far-reaching concerns; the use of social media by athletes, coaches, and administrators; tools for measuring the success of one's plan; and more. "As users become more familiar with the norms and expectations for using social media (e.g., not sharing every feeling/thought, avoiding problematic language, using social media purposefully and to achieve goals), this can help correct problematic behavior (e.g., getting into arguments with fans/other players, posting insensitive comments that may have racial and/or homophobic overtones). To be sure, there will continue to be incidents, but education (something we discuss in more detail later) can be helpful in minimizing these occurrences." Developing Successful Social Media Plans in Sport Organizations is potentially a consumable book, as it includes chapter questions with blank lines that allow the reader to fill in their answer, but it can also be used as an excellent reference text or self-teaching tool. Highly recommended, given today's increasingly social media-saturated world.