Foundations of Sport Management
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Designed with future leaders of the sport industry in mind, this edition features content from a comprehensive collection of 25 leading sport management scholars covering the fundamental theories and principles of the discipline in a practical and user-friendly format. Fifteen chapters thoroughly examine strategies for sport leadership, finance, marketing, sponsorship and sales, law, governance, ethics and globalization. This edition also offers standalone chapters on sport facility and event management--vital topics in today's introductory sport management courses.