Fundraising for Sport and Athletics 2nd

Second Edition
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The Third Edition of this title is now available!

Most athletic organizations (youth, junior, high school, Olympic, and a large number of college programs) have insufficient finances to meet operational need, and personnel must learn to proactively address resource deficiencies. Fundraising for Sport and Athletics, 2nd edition expands upon the foundation of fundraising information and strategies offered in the first edition. This textbook includes the most recent fundraising models and focuses on more practical and comprehensive applications of fundraising administration. Additionally, the discussion of fundraising programs has been expanded to include all aspects of the fundraising campaign.

Whether you are an undergraduate or graduate student studying sport management, athletic administrator running any level sport program, or program coordinator developing your own fundraising effort, Fundraising Sport and Athletics, 2nd contains the ideal mix of fundraising theory and practice that will enable your future or current fundraising endeavors.

Acknowledgments vii
Preface ix
PART I: THE ADMINISTRATION OF FUNDRAISING PROGRAMS
CHAPTER 1 Introduction to Fundraising 3
CHAPTER 2 Program Planning 19
CHAPTER 3 Program Organization 41
CHAPTER 4 Human Resources: Staffing and Orientation Systems 53
CHAPTER 5 Human Resources: Training, Performance Evaluation, and Reward Systems 67
CHAPTER 6 The Board of Directors 79
CHAPTER 7 The Volunteer Corps 95
CHAPTER 8 Marketing Research 105
CHAPTER 9 Marketing Mix 115
CHAPTER 10 Marketing Communication 125
CHAPTER 11 Financial Controls and Evaluation 143
PART II: FUNDRAISING EVENTS, ACTIVITIES, AND PROGRAMS
CHAPTER 12 Evaluating Short-Term Events and Activities 159
CHAPTER 13 Evaluating Long-Term Programs 217
PART III: SUMMER SPORTS CAMP FUNDRAISERS
CHAPTER 14 Summer Sports Camps as Fundraisers 243
CHAPTER 15 Pre-Camp Administration 249
CHAPTER 16 Summer Sports Camp Operations 271
CHAPTER 17 Post-Camp Administration 283
Appendices 287
References 311
Index 321
About the Author 329