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Fundamentals of Sport Marketing has become the standard by which other textbooks in the field are measured, and the fourth edition of this text once again raises that standard. Based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry, the fourth edition of Fundamentals of Sport Marketing is the most current, contemporary, and indispensable book available on sport marketing. Supplemental case studies about topics relevant to each chapter have been added to the fourth edition, as well as directories of sport businesses, associations, trade publications, and academic journals; abstracts from recent research in sport marketing; and several examples of sport marketing research instruments.
The authors, Dr. Brenda G. Pitts and Dr. David K. Stotlar, have unparalleled experience consulting and working in the industry, and are both well known and respected across the globe. They authored three workbooks that serve as excellent companions to these texts: Case Studies in Sport Marketing, Developing Successful Sport Marketing Plans, and Developing Successful Sport Sponsorship Plans, available through FiT Publishing.