Media Relations in Sport eBook

Fourth Edition
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In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession.

While the fourth edition rightly goes into emerging areas of the field, it also retains the focus of the first three editions, specifically on the basics and principles of sports media that remain its foundations. Any student interested in a career in sports media has to know certain essentials—how to interview, how to effectively create and distribute content, and how to deal with communications problems that will invariably arise. All of these subjects and more are addressed, as are more specialized topics such as those dealing with event management, publicity campaigns, and ethics.

Chapter 1 • Introduction to Media Relations in Sport
Chapter 2 • The Print Media
Chapter 3 • The Broadcast Media
Chapter 4 • Social Media and Technology
Chapter 5 • Sports Information Specialists
Chapter 6 • Developing Interviewing Skills
Chapter 7 • Developing Writing Skills
Chapter 8 • Creating Promotional Guides
Chapter 9 • Event Management
Chapter 10 • Publicity Campaigns
Chapter 11 • Crisis Management
Chapter 12 • Global Sport Media Relations
Chapter 13 • Law and Ethics


Foreword           •  vii
Preface            •  ix
Acknowledgments    •  xi
Chapter 1    •  Introduction to Media Relations in Sport 1
Chapter 2    •  The Print Media 21
Chapter 3    •  The Broadcast Media 39
Chapter 4    •  Social Media and Technology 57
Chapter 5    •  Sports Information Specialists 75
Chapter 6    •  Developing Interviewing Skills 97
Chapter 7    •  Developing Writing Skills 119
Chapter 8    •  Creating Promotional Guides 139
Chapter 9    •  Event Management 153
Chapter 10         •  Publicity Campaigns 185
Chapter 11         •  Crisis Management 197
Chapter 12         •  Global Sport Media Relations 223
Chapter 13         •  Law and Ethics 245

References         •  271
Index              •  287
About the Authors  •  297

"Professional and amateur organized sports are big business and like all economic enterprises have strong media requirement to insure financial success. Now in a completely updated and significantly expanded fourth edition, Media Relations In Sport is a 312 page compendium compiled and written by the team of Brad Schultz (Associate Professor, School of Journalism and New Media, University of Mississippi), Philip H. Caskey (Social Studies Educator, University High School, Morgantown, West Virginia), and Craig Esherick (Assistant Professor, School of Recreation, Health, and Tourism, George mason University) that provides a complete and comprehensive introduction to all the elements of media relations with respect to sports. Individual chapters address print media, broadcast media, social media and technology, sports information specialists, developing interviewing skills, developing writing skills, creating promotional guides, event management, publicity crisis management, global sports media relations, law and ethics. Enhanced with extensive references and a comprehensive index, Media Relations In Sport is an ideal text book for college and university curriculums, and should be considered an invaluable reference for anyone engaging in any form of media with respect to sports reporting, sports team advocacy, and sports franchise promotion."

The Sports Shelf
Midwest Book Review