The New Sport Management Reader

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Sport, like other phenomena we find in social life, is subject to the inequalities of race, gender, economics, and politics. Each of the chapters in this book rejects the purity and neutrality of sport; as such they add to our understanding of sport and the organizations that deliver it. . . . If we use the ideas of critical theory and expand the geographic scope of our research, we will be able to improve an expanding and rapidly growing area of study. —From the Foreword by Trevor Slack


The New Sport Management Reader provides students and scholars with a selection of the state-of-the-art research and new conceptual thinking in the field of sport management by a diverse and prominent group of researchers. It is the first anthology to situate sport management within the broader frameworks of sport sociology and cultural studies, a process already begun in general business studies.

The chapters that comprise this collection are divided into three sections:

  • Part I challenges sport management students and scholars to engage with epistemologies and methodologies associated with critical theory to better contextualize their thinking and research.
  • Part II features critically informed research focused within three key topical areas of sport management: marketing and sponsorship, consumption, and governance and policy development. Thirteen case studies provide wide-ranging examples of research on the global sports industry through which students, professors, and professionals alike can form cross-cultural analyses.
  • Part III presents work on emerging themes such as economic development, human rights, media culture, and sports tourism.
    Conceived and developed as a clarion call for a more critical, reflexive approach to sport management education and practice, The New Sport Management Reader is designed to spark debate, discussion, and reflection and to better inform research questions and professional practice in the future. This book is essential reading for all students, scholars, and professionals interested in achieving a better understanding of the globalized nature of the sports industry and to improving future practice and research.

Foreword •  xi
Acknowledgments • xiii
Introduction • John Nauright and Steven Pope • xvii
Chapter 1 Rupture: Promoting Critical and Innovative Approaches
to the Study of Sport Management 3
John Amis and Michael Silk
Chapter 2 Hockey Capital: Approaches to the Study of the Sports Industry 15
J. Andrew Ross
Chapter 3 Feminist and Gender Research in Sport and Leisure Management: Understanding the Social-Cultural Nexus of Gender-Power
Relations 25
Cara Carmichael Aitchison
Chapter 4 Addressing Epistemological Racism in Sport Management Research 47
John N. Singer
Chapter 5 Urban Regimes and Sport in North American Cities:
Seeking Status through Franchises, Events, and Facilities 65
Gregory H. Duquette and Daniel S. Mason
Chapter 6 Sport and the Repudiation of the Global 87
David Rowe
Sport Marketing and Sponsorship
Chapter 7 The Four Domains of Sport Marketing: A Conceptual Framework 103
Sam Fullerton and G. Russell Merz
Chapter 8 Sporting Sign Wars: Advertising and the Contested Terrain
of Sporting Events and Venues 133
Jay Scherer, Michael Sam, and Richard Batty
Chapter 9 Expressing Fenway: Managing and Marketing Heritage
within the Global Sports Marketplace 155
Michael T. Friedman and Michael L. Silk
Chapter 10 From Beckham to Ronaldo: Assessing the Nature
of Football Player Brands 175
Simon Chadwick and Nick Burton
Chapter 11 Dangerous Liaisons: How Can Sports Brands Capitalize
on the Hip Hop Movement? 187
Barbara Manivet and Andre Richelieu
Understanding  Sport  Consumers
Chapter 12 Supporters, Followers, Fans, and Flaneurs: A Taxonomy
of Spectator Identities in Football 209
Richard Giulianotti
Chapter 13 A Model to Explain Support in Spanish Football 231
Angel Barajas and Liz Crolley
Chapter 14 El Rey de Los Deportes: Bodies, Business, and Border
Identities in Mexican Baseball 249
Rich Schultz
Chapter 15 Us and Them: Australian Professional Sport and Resistance
to North American Ownership and Marketing Models 265
John Nauright and Murray G. Phillips
Sport Governance and Policy
Chapter 16  Mechanisms of International Influence on Domestic
Elite Sport Policy 277
Barrie Houlihan
Chapter 17 Policy Transfer, Lesson Drawing, and Perspectives
on Elite Sport Development Systems 299
Mick Green
Chapter 18  Change and Grassroots Movement: Reconceptualizing Women’s
Hockey Governance in Canada 317
Carly Adams and Julie Stevens
Chapter 19 Sport, Human Rights, and Industrial Relations 337
Braham Dabscheck
Media and Sport
Chapter 20  Sport and the Transnationalizing Media Corporation 365
David L. Andrews
Chapter 21 Recovering (from) Janet Jackson’s Breast: Ethics and the Nexus
of Media, Sports, and Management 381
Lawrence A. Wenner
Chapter 22  Corporate Training: Identity Construction, Preparation for the Sydney Olympic Games and Relationships between
Canadian Media, Swimmers, and Sponsors 401
Margaret MacNeill, Peter Donnelly, and Graham Knight
Chapter 23  The Juxtaposition of Sport and Communication:
Defining the Field of Sport Communication 429
Paul M. Pedersen, Pamela C. Laucella, Kimberly S. Miloch, and Larry W. Fielding
Sport, Events, and Tourism
Chapter 24 The Influence of Policy Makers’ Perceptions on Sport-Tourism
Policy Development 445
Mike Weed
Chapter 25 Modern Sport and Olympic Games: The Problematic Complexities
Raised by the Dynamics of Globalization 463
Deane Neubauer
Chapter 26  Assessing the Impact of Sports Mega-events in Transition
Economies: EURO 2012 in Poland and Ukraine 499
Brad R. Humphreys and Szymon Prokopowicz
Chapter 27  Can New Orleans Play Its Way Past Katrina? The Role
of Professional Sports in the Redevelopment of New Orleans 515
Robert A. Baade and Victor A. Matheson
Democracy, Human Rights, and Development in Sport Management
Chapter 28 A New Social Movement: Sport for Development and Peace 529
Bruce Kidd
Chapter 29  Reaching the “Hard to Reach”: Engagement, Relationship Building,
and Social Control in Sport-based Social Inclusion Work 543
Tim Crabbe
Chapter 30: Women and Children First? Child Abuse and Child Protection
in Sport 559
Celia Brackenridge About the Editors •  575 About the Authors • 577 Index •  583