Articles in this issue:

  • Tony Lachowetz
    Mark McDonald
    William A. Sutton
    Daniel G. Hedrick

    Description: Certain professional sport organizations fall short of educating their corporate clients with respect to all of the benefits and attributes of the sport products they offer (e.g., season tickets, sponsorship programs, and luxury suites). In response to this problem, Sutton, Lachowetz, and Clark (2000) developed a ninestep framework,Read more

  • Richard M. Southall
    Mark S. Nagel
    Peter Han
    Deborah LeGrande

    Description: Currently, each of the 200 North American colleges and universities offering specializations in sport management provide students the opportunity to pursue discrete (separate from classroom) practica or internships. However, only a small number of such programs offer students the chance to pursue metadiscrete (out of classroom, but under the supervision and guidance of professor/mentor) practica. This paper provides a history and description of the metadiscrete sport management practicum program that was recently developed and successfully implemented at the State University...Read more

  • Rick Burton

    Description: Bidding for the right to host the Summer or Winter Olympic Games has frequently led host-city organizing committees to suggest the Games bring about marketing enhancements, such as global media ttention, community infrastructure investments, attractive sponsor spending, and the promise of long-term imagery enhancements for tourism purposes and community pride. These proposed benefits, in the absence of quantifiable metrics, help many proponents embrace the Olympic Movement and push for hosting the Olympics. Past Olympiads have shown, however, that an organizing committee for...Read more

  • Matthew T. Brown

    Description: The purpose of this study was to analyze marketing on the Internet in the sport industry. The rational for the study was based upon the industry's need to understand this technology as an effective marketing tool. Seven hundred and fifty sport organizations in the performance segment of the industry were randomly selected and surveyed. Three hundred and twenty-eight usable surveys were returned for a 44% response rate. The online marketing communications objective of most organizations was to provide information about the organization to the visitor or to generate awareness of...Read more

  • Galen T. Trail
    Janet S. Fink
    Dean F. Anderson

    Description: Competition for the sport consumer dollar has increased tremendously in recent years. A better understanding of why sport spectators and fans consume media and merchandise would benefit sport marketers and managers greatly. To date, no empirically tested model has proposed explanatory and predictive relationships among fan/spectator motives and behavior variables. In addition, no psychometrically sound scales exist to measure these cognitive, affective, and behavioral constructs. The results of this study indicate that a model including such factors as motives, identification...Read more