Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.
Twentieth Anniversary Issue
The beginning of 2011 marks the 20th anniversary of Sport Marketing Quarterly. A significant evolution has occurred in the field of sport marketing over the past 20 years, evidenced by the scholarly work published in SMQ. This issue serves as an example of how many of the topics studied today remain fertile areas for inquiry, while the parameters of the investigations now more often delve into relationships between constructs.