About SMQ

Journal Announcement

FiT Publishing is implementing a temporary halt on print journals and will be moving to online-only journal access until further notice. This is due to the global impact of the coronavirus pandemic, and the resulting disruption in delivery services.
Our subscribers are very important to us and we apologize for any inconvenience. We will resume printing as soon as possible, and at that time we will provide any missed issues to our print subscribers. Until then, journals will be available online according to their usual release schedules. Please continue to check our website for updated information as we work through these challenges.

To review the latest announcement regarding the journals, please visit www.fitpublishing.com home page.

Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.


Sport Marketing Quarterly (SMQ) aims to provide a forum for authors who wish to create new knowledge and/or apply existing concepts and theories in sport marketing. To this end, Sport Marketing Quarterly is committed to publishing high quality research that advances the study and practice of sport marketing and is relevant to the professional interests of the sport marketing community.


To be the journal of choice for authors who wish to create and disseminate intellectual contributions in the field of sport marketing and for practitioners who seek to apply this knowledge to the sports industry.

2019 Impact Factor: 1.143

h-index: 49. Source: Harzing’s Publish or Perish.