Case Studies in Sport Business Marketing

3rd edition

The third edition of Case Studies in Sport Business Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of newly written cases that analyze the effect of COVID-19 on various sports, the integration of eSport into traditional sport, and inclusive culture in sport, among other timley sport marketing topics. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Expected Spring 2022