Effective Coaching for All Athletes within Youth Recreational Sports

This book is written for youth sport coaches, the individuals who volunteer their time to teach young athletes the fundamentals of a given sport, as well as the skills needed to work as a team. In writing this book, we recognize that children who enroll in recreational sports have a variety of experiences and skills, and thus this book seeks to provide coaches with a foundational structure and methods to provide effective instruction for all athletes.

Effective Coaching for All Athletes within Youth Recreational Sports

This book is written for youth sport coaches, the individuals who volunteer their time to teach young athletes the fundamentals of a given sport, as well as the skills needed to work as a team. In writing this book, we recognize that children who enroll in recreational sports have a variety of experiences and skills, and thus this book seeks to provide coaches with a foundational structure and methods to provide effective instruction for all athletes.

Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

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