Sport Governance in the Global Community

Globalization affects every industry today—including sport.  Athletes from all over the world compete at regional, national, and international levels, making the sport industry more complex than it has ever been.  Sport Governance in the Global Community addresses many of the issues that cause this complexity:

•    International governance structures that shape sport throughout the world;

•    The organization and development of both professional and amateur sports internationally;

Sport Governance in the Global Community

Globalization affects every industry today—including sport.  Athletes from all over the world compete at regional, national, and international levels, making the sport industry more complex than it has ever been.  Sport Governance in the Global Community addresses many of the issues that cause this complexity:

•    International governance structures that shape sport throughout the world;

•    The organization and development of both professional and amateur sports internationally;

Developing Successful Sport Marketing Plans, 5th Edition eBook

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.

Developing Successful Sport Marketing Plans, 5th Edition

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.

Case Studies in Sport Marketing

As the sport industry continues to grow, so does the need for innovative ways to market it.  More than just an understanding of basic marketing techniques, students need to know how to apply these techniques to real life situations. Case Studies in Sport Marketing introduces the case study method and the strategic sport marketing case analysis model, and then presents three structures of the sport industry:

Sport Performance Industry Segment

Sport Production Industry Segment

Sport Promotion Segment

Foundations of Exercise Psychology

Exercise is complex because it is integrally tied to our physical, psychological, and spiritual well being. It also includes diverse activities performed at various intensities, durations, and frequencies in a variety of settings by a broad spectrum of participants. Foundations of Exercise Psychology first introduces and defines exercise psychology and what it means to be an exercise psychologist, then presents the quality of life issues and dilemmas of physically active and inactive individuals.

The Practice of Sport Psychology

The expert practitioners in The Practice of Sport Psychology address a variety of issues and concerns and come from different backgrounds, institutes, and programs. Each practitioner perceives his or her work from a different perspective—clinical, health oriented, community oriented, feminist, social, practical—and each has developed unique methods of practice. However, all are similar in their intent to optimize mental and emotional conditions so that the athletes and teams with whom they work will meet their desired goals.

Handbook of Research in Applied Sport and Exercise Psychology: International Perspectives

The explosion in sport and exercise psychology-related research over the last two decades has made it necessary to continuously reflect on the state of the art.  The Handbook of Research in Applied Sport and Exercise Psychology: International Perspectives does just that, presenting diverse applied issues and different areas of applied research in sport psychology.

Financing Sport eBook

The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry.

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