Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Sport Facility Management: Organizing Events and Mitigating Risks eBook

*Please note that FiT eBooks cannot be downloaded.

The new edition of FiT’s popular Sport Management Library title is an ideal text for students in sport facility and event management courses as well as an invaluable reference for managers and industry professionals. The updates to the third edition include an expanded discussion of naming rights and privatization and a comprehensive event manual. The third edition also features a new chapter entitled Booking and Scheduling.

Sport Facility Management: Organizing Events and Mitigating Risks

The new edition of FiT’s popular Sport Management Library title is an ideal text for students in sport facility and event management courses as well as an invaluable reference for managers and industry professionals. The updates to the third edition include an expanded discussion of naming rights and privatization and a comprehensive event manual. The third edition also features a new chapter entitled Booking and Scheduling.

Foundations of Exercise Psychology eBook

*Please note that FiT eBooks cannot be downloaded.

The new edition of Foundations of Exercise Psychology promises to be the most comprehensive textbook of its kind. Robert C. Eklund has joined the writing team of Bonnie G. Berger and Robert S. Weinberg for this edition. The authors expand upon the key concepts and models of the field, focusing on the interrelationships of exercise and psychology. The new edition includes an important new chapter on exercise and cognitive function.

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