Media Relations in Sport

As sport media communication has become intertwined with the frenetic pace of technology, the bywords have become global interconnectivity and versatility. Media Relations in Sport 5th edition examines the intersection and trajectory of emerging technology, platforms and trends with foundational principles of communication to prepare students and industry professionals alike with a nuanced understanding of the communication tools at their disposal that will allow them to keep pace with and succeed in a kinetic, competitive industry.

Human Resource Management for Sports and Recreation Programs

Human resource management is one of the most important components of business operations in any organization, and sport and recreation programs are no exception. This textbook provides the framework and principles necessary for undergraduate and graduate students to develop, implement, and maintain the human resource strategies and practices that are essential in managing a sport, recreation or athletics program, from community and youth centers, to intramural collegiate and professional sports.

Counseling and Psychological Services for College Student-Athletes eBook

Today's college student-athletes face a wide variety of stressors as they enter the increasingly demanding intercollegiate athletic environment. Counseling and Psychological Services for College Student-Athletes, Second Edition, weaves current research findings, practical examples, and best practices to provide undergraduate and graduate student readers with the necessary tools to effectively and ethically address these issues as future practitioners.

Counseling and Psychological Services for College Student-Athletes

Today's college student-athletes face a wide variety of stressors as they enter the increasingly demanding intercollegiate athletic environment. Counseling and Psychological Services for College Student-Athletes, Second Edition, weaves current research findings, practical examples, and best practices to provide undergraduate and graduate student readers with the necessary tools to effectively and ethically address these issues as future practitioners.

Sport Governance in the Global Community

Globalization affects every industry today—including sport.  Athletes from all over the world compete at regional, national, and international levels, making the sport industry more complex than it has ever been.  Sport Governance in the Global Community addresses many of the issues that cause this complexity:

•    International governance structures that shape sport throughout the world;

•    The organization and development of both professional and amateur sports internationally;

Sport Governance in the Global Community

Globalization affects every industry today—including sport.  Athletes from all over the world compete at regional, national, and international levels, making the sport industry more complex than it has ever been.  Sport Governance in the Global Community addresses many of the issues that cause this complexity:

•    International governance structures that shape sport throughout the world;

•    The organization and development of both professional and amateur sports internationally;

Developing Successful Sport Marketing Plans, 5th Edition eBook

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.

Developing Successful Sport Marketing Plans, 5th Edition

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.

Case Studies in Sport Marketing

As the sport industry continues to grow, so does the need for innovative ways to market it.  More than just an understanding of basic marketing techniques, students need to know how to apply these techniques to real life situations. Case Studies in Sport Marketing introduces the case study method and the strategic sport marketing case analysis model, and then presents three structures of the sport industry:

Sport Performance Industry Segment

Sport Production Industry Segment

Sport Promotion Segment

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