Dr. Richard M. Southall is a Professor in the Department of Sport and Entertainment Management at University of South Carolina. He is also director of the College Sport Research Institute (CSRI) at the University of South Carolina. CSRI sponsors the annual CSRI Conference on College Sport and the Journal of Issues in Intercollegiate Athletics.
At the University of South Carolina, Dr. Southall teaches courses in college sport, sport business ethics, event management, and management theory. In addition, as a Professional Association of Diving Instructors (PADI) course director, Southall teaches scuba diving courses from open water to instructor levels, and offers marketing and operations consultancy in the scuba diving industry.
He has disseminated his research, which examines the National Collegiate Athletic Association’s (NCAA) Collegiate Model of Athletics, in more than 100 commentaries, book chapters, and journal articles in such publications as The Chronicle of Higher Education, College Athletics Clips, Ethnic and Racial Studies, International Sports Law Journal, Journal of Issues in Intercollegiate Athletics, Journal of the Legal Aspects of Sport, Journal of Sport Management, Journal of Sport and Social Issues, Sociology of Sport Journal, and Sport Marketing Quarterly. Dr. Southall has given more than 150 national and international presentations. He is co-author of Introduction to Sport Management: Theory and Practice (2nd ed.), and Sport Facility Management: Organizing Events and Mitigating Risks (3rd ed.).
A recognized expert on NCAA “big-time” college-sport, he has been quoted in such news outlets as The Chronicle of Higher Education, Inside Higher Ed, The New York Times, USA Today, The Washington Post, ESPN Outside the Lines, The Wall Street Journal, Time, and CNN.
Dr. Southall was a consultant for the plaintiffs in the 2009-2016 O’Bannon v. NCAA litigation. In July 2014 he was invited to testify before the U.S. Senate Committee on Commerce, Science, & Transportation during a hearing on the safety and well being of college athletes.