Sport Management

Craig Esherick

Craig Esherick is an associate professor of sport management at George Mason University in Fairfax, VA. He is the associate director of the Center for Sport Management at Mason and he also works with the U.S. Department of State and their Sports United section on grants that use sport for diplomacy and community building. Esherick is the Mid Atlantic Sports Network's (MASN) prime color commentator for college basketball. In the summer of 2014, he started a three year term as an editor for the Journal of Issues in Intercollegiate Athletics (JIIA).

Summer Sports Camps 101: A Guidebook for Development and Operation

Summer Sports Camps 101 is a comprehensive guide for creating and operating a summer sports camp. New or seasoned coaches, sports industry practitioners, and camp administrators in youth and college-level sports will benefit from author Richard Leonard’s extensive experience in planning and managing successful sports camps. This guidebook streamlines the process of conceptualizing, developing, operating, and concluding the summer sports camp season for camp administrators and coaches.

Foundations of Sport Management

Designed with future leaders of the sport industry in mind, this edition features content from a comprehensive collection of 25 leading sport management scholars covering the fundamental theories and principles of the discipline in a practical and user-friendly format.  Fifteen chapters thoroughly examine strategies for sport leadership, finance, marketing, sponsorship and sales, law, governance, ethics and globalization. This edition also offers standalone chapters on sport facility and event management--vital topics in today's introductory sport management courses.

Ticket Operations and Sales Management in Sport eBook

In one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters cover topics such as customer service, sales, pricing, dis­tribution, the secondary ticket market, and new ticketing technology.

Principles of Sport Administration eBook

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Athletic program administrators have a tremendous influence on the success of their organizations. They must construct viable program plans; oversee budgeting, marketing, and fundraising efforts; and effectively manage employees. These concepts and many more are covered in Principles of Sport Administration, an indispensable guide by Richard Leonard for any aspiring athletic program administrator or coach. Chapters are grouped into four sections covering key areas of responsibility for administrators.

Media Relations in Sport eBook

In recent years the model of sport media communication has changed drastically, and it continues to evolve seemingly daily. The bywords of media communication are interconnectivity, interactivity, and mobility. The fourth edition of Media Relations in Sport provides readers information on the current trends and emerging areas in the field of sport communication from technology to social media to how the global outreach of sport has affected the sports media profession.

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games eBook

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This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experiences as the former vice president of the International Olympic Committee add incredible insight to the chapters on and examples from the Olympic Games.

The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

This book examines important issues inherent in the globalized sport marketing industry, including thorough evaluations of sponsorship and ambush marketing. Co-author Richard W. Pound’s experience as the former vice president of the International Olympic Committee adds incredible insight to the chapters on and examples from the Olympic Games.

The expertise of the entire team of authors makes this the most comprehensive text on sport marketing from a global perspective.

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