Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Case Studies in Sport Marketing

The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.

Sport Facility Management: Organizing Events and Mitigating Risks eBook

*Please note that FiT eBooks cannot be downloaded.

The new edition of FiT’s popular Sport Management Library title is an ideal text for students in sport facility and event management courses as well as an invaluable reference for managers and industry professionals. The updates to the third edition include an expanded discussion of naming rights and privatization and a comprehensive event manual. The third edition also features a new chapter entitled Booking and Scheduling.

Sport Facility Management: Organizing Events and Mitigating Risks

The new edition of FiT’s popular Sport Management Library title is an ideal text for students in sport facility and event management courses as well as an invaluable reference for managers and industry professionals. The updates to the third edition include an expanded discussion of naming rights and privatization and a comprehensive event manual. The third edition also features a new chapter entitled Booking and Scheduling.

Foundations of Exercise Psychology eBook

*Please note that FiT eBooks cannot be downloaded.

The new edition of Foundations of Exercise Psychology promises to be the most comprehensive textbook of its kind. Robert C. Eklund has joined the writing team of Bonnie G. Berger and Robert S. Weinberg for this edition. The authors expand upon the key concepts and models of the field, focusing on the interrelationships of exercise and psychology. The new edition includes an important new chapter on exercise and cognitive function.

Summer Sports Camps 101: A Guidebook for Development and Operation

Summer Sports Camps 101 is a comprehensive guide for creating and operating a summer sports camp. New or seasoned coaches, sports industry practitioners, and camp administrators in youth and college-level sports will benefit from author Richard Leonard’s extensive experience in planning and managing successful sports camps. This guidebook streamlines the process of conceptualizing, developing, operating, and concluding the summer sports camp season for camp administrators and coaches.

Foundations of Sport Management

Designed with future leaders of the sport industry in mind, this edition features content from a comprehensive collection of 25 leading sport management scholars covering the fundamental theories and principles of the discipline in a practical and user-friendly format.  Fifteen chapters thoroughly examine strategies for sport leadership, finance, marketing, sponsorship and sales, law, governance, ethics and globalization. This edition also offers standalone chapters on sport facility and event management--vital topics in today's introductory sport management courses.

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